a person’s principles or standards of behaviour; one’s judgment of what is important in life

Community, integrity, teamwork, fun. These 4 words are what drive us towards achieving our mission of elevating our community. It took a lot of time and reflection for us to determine what matters most to us – not just in business, but in life.

These values mean a lot more to us than words on a card, a wall, or a website. We want function to be a reflection of who we are and what we stand for.

An expression of how to approach each day.

How we interact with the community.

How we make decisions.

We are proud to have tackled each step of this journey staying in alignment with these values. On multiple occasions, we’ve seen the impact that leaning into them has had, making the process that much more fulfilling. The exciting part? We’re just getting started.

I challenge you to spend some time today reflecting on what drives you on a daily basis. What is the underlying quality, mindset, or construct that influences your decision making, how you interact with others and ultimately lead your community?

You may not determine it all in 1 sitting, and these ideas may not stand forever. Working through the Core Value Tool is a great starting point. It will be an evolving process – a reflection of your lived experiences.

Now, join us in elevating our communities in whatever way resonates with you most. Let’s roll team.

Dr. Andrew Thomson signature sign off